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Smooth product to use
What do you like best about the product?
- Much more intuitive to use than some other CRM platforms
- Calculation of segment size is done in seconds, whereas some other platforms take over an hour to do so
- There is a test facility for all CRM channels. Another platform I used previously didn't necessarily have one and you had to create a segment with the test recipients. With the way the UI is there was risk of sending test pushes to a live recipient list.
- There are actually quite many supported tool integrations with Braze. While I haven't had the chance to use them yet it shows its untapped potential.
- A/B testing function available
- Calculation of segment size is done in seconds, whereas some other platforms take over an hour to do so
- There is a test facility for all CRM channels. Another platform I used previously didn't necessarily have one and you had to create a segment with the test recipients. With the way the UI is there was risk of sending test pushes to a live recipient list.
- There are actually quite many supported tool integrations with Braze. While I haven't had the chance to use them yet it shows its untapped potential.
- A/B testing function available
What do you dislike about the product?
- When you have rules in place regarding the number of campaigns a user can receive, the segment calculations don't factor that in and so send sizes can be inflated
- No easy way to still attribute campaigns to the sales metrics it may generate
- Lack of reporting dashboards: can't see a summary of performance over a time period split by day/week/month/year etc. Still possible but you have to gather data manually and use Excel.
- No easy way to still attribute campaigns to the sales metrics it may generate
- Lack of reporting dashboards: can't see a summary of performance over a time period split by day/week/month/year etc. Still possible but you have to gather data manually and use Excel.
What problems is the product solving and how is that benefiting you?
Marketing broadcast solutions - enabling the ability to reach users via email and push.
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Very easy and convenient way to reach users!
What do you like best about the product?
I love how easy it is to send multichannel messages and canvases!
What do you dislike about the product?
I wish they got back the "Next Send" button.
What problems is the product solving and how is that benefiting you?
It helps keep tracks of data of sends so I can test new ideas to get users more engaged.
Continuously Evolving Platform that Adapts to the Need of Your Customers
What do you like best about the product?
We recently migrated to braze and it has been a terrific experienc onboarding and getting some of our first campaigns launched.
What do you dislike about the product?
No qualms yet. Excited to dig in and get our hands dirty.
What problems is the product solving and how is that benefiting you?
We came from a platform that struggled with keeping up with our demands for constant testing and optimizing. Coming to braze has made that aspect of our program much more seamless and has allowed us to incoporate more testing into our arsenal.
Braze is the best email tool out there
What do you like best about the product?
The tool is very powerful out-of-the-box, and it is able to be customized to do almost anything you want.
What do you dislike about the product?
There are only a couple small features that I think need to be added. I'd like the ability to copy canvases from environment to environment. I'd also like to have volume alerts on canvases.
What problems is the product solving and how is that benefiting you?
Braze allows us to power localized content and languages to over 15 regions wordwide.
Most sophisticated CRM tool I have used to date (and I have used a fair few)
What do you like best about the product?
I like most that innovation is at the forefront of everything braze does. I also really appreciate that braze is not afraid to collaborate with others, rounding out their own offerings to be able to cater to businesses in a meaningful way.
What do you dislike about the product?
From my experience integrations take a fair amount of time. Technical support is also challenging sometimes.
What problems is the product solving and how is that benefiting you?
Orchestrating and realizing what we have in mind for our user
Amazing intro to Braze
What do you like best about the product?
Bootcamps were exactly what I needed to be able to understand what I will be getting myself involved with as we go through the onboarding experience
What do you dislike about the product?
I think some of the panels and sessions could be more interactive
What problems is the product solving and how is that benefiting you?
Currently every channel is separated. We cannot wait to integrate all channels into one and unlock channels never used before
A great fit for any business
What do you like best about the product?
The degree of personalization that braze offers in terms of multi-channel user experience is really valuable.
What do you dislike about the product?
Technical support on an ongoing basis (not with the general braze support) can sometimes be not as efficient and helpful as it could be.
What problems is the product solving and how is that benefiting you?
Easy multi variant testing, cross channel marketing, segmentation
Braze is a great partner for any business
What do you like best about the product?
Braze offers a great solution with lots of learning tools and opportunities. Braze is also an extremely valuable partner for companies, as their technical and strategic support is second to none. Our CSM and Account Exec possess extensive knowledge of our company model and objectives and tailor their support and recommendations to our goals and objectives.
What do you dislike about the product?
The biggest downside is that the majority of companies and brands that use Braze are consumer brands with applications, resulting in fewer applicable example use cases for our healthcare model.
What problems is the product solving and how is that benefiting you?
Braze is constantly evolving, innovating, and iterating on their current offering. They provide their customers with early access to new features and connection for thought-sharing.
We love Braze!
What do you like best about the product?
Braze is always innovating and making it easier for us to reach our members.
What do you dislike about the product?
Submitting support tickets can be a long process and sometimes does not end in a resolution.
What problems is the product solving and how is that benefiting you?
We are able to reach members in ways that are unique to them and their member journey.
Great User Experience
What do you like best about the product?
I really enjoy the customer success team at Braze. They are very responsive and easy to get in touch with. I have had great experiences working with the customer success team to troubleshoot any issues I run into in Braze and they are always more than happy to help.
What do you dislike about the product?
I think there are a few features that could be added to help make things easier to build in Braze. Specifically, an easier way to access snippets of logic, such as a library where they would be stored and made more accessible.
What problems is the product solving and how is that benefiting you?
Braze is helping to create personalized journeys for our users that drives conversions and increases engagement.
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