Generative AI for Automotive

With enterprise-grade security and privacy, a choice of leading foundation models, a data-first approach, and the most performant, low-cost infrastructure, automakers trust working with AWS to accelerate generative AI-powered innovation. With generative AI on AWS, you can reduce the time and cost of bringing vehicles to market, boost enterprise productivity, and transform the customer experience.

Where generative AI can add value to the Automotive industry

Accelerate vehicle technology innovation with generative AI-powered applications

Accelerate vehicle technology innovation

With access to a choice of leading foundation models (FMs), robust security, and the broadest partner and developer community, AWS is the easiest place to get started building and scaling generative AI-powered applications that enable global teams to collaboratively develop, test, and deploy software defined vehicle systems faster.

Everything you need to build a data foundation for generative AI

Everything you need to build a data foundation

AWS provides the most comprehensive set of data and AI/ML capabilities to build an end-to-end data foundation that fuels automotive innovation by enabling customers to differentiate generative AI applications with their own data and make data easier to work with for everyone who needs it across the organization.

Elevate the customer journey with personalized experiences

Personalize the customer experience

With security, privacy, and responsible AI practices built in, generative AI on AWS lets customers infuse personalization at every customer touchpoint, from the website to inside the car itself, delivering tailored experiences that foster trust, inspire loyalty, and exceed expectations.

Latest Automotive News

Augmenting Datasets using Generative AI and Amazon Sagemaker for Autonomous Driving Use Cases on AWS

This blog post describes how GenAI can be used to help overcome some of the classical challenges in Computer Vision. Concretely, it will introduce a combination of cutting-edge models in computer vision and GenAI and explore different model configurations to understand the potential of applying this technology in the automotive industry.

BMW Group Develops a GenAI Assistant to Accelerate Infrastructure Optimization on AWS

GenAI is rapidly transforming businesses and unlocking new possibilities across industries. After years of experience using AI for applications such as predictive maintenance and autonomous driving, BMW is now using large language models (LLMs) in Amazon Bedrock to implement ICCA on AWS.

How Audi improved their chat experience with Generative AI on Amazon SageMaker

In this blog, we discuss how Audi improved their chat experience, by using a Generative AI solution on Amazon SageMaker, and dive deeper into the background of the essential components of their chatbot, by showcasing how to deploy and consume two state-of-the-art Large Language Models (LLMs), Falcon 7B-Instruct, designed for Natural Language Processing (NLP) tasks in specific domains where the model follows user instructions and produces the desired output, and Llama-2 13B-Chat, designed for conversational contexts where the model responds to user’s messages in a natural and engaged way.

Hear from AWS for Automotive customers on how they are unlocking the potential of generative AI.

Improve developer productivity and accelerate software development

Using a Large Language Model (LLM) trained on internal best practice documentation and cloud service documentation, you can create a developer assistant that understands natural language to answer questions, analyze your cloud infrastructure, identify optimization opportunities, and resolve issues. As a result, DevOps teams can quickly identify and resolve bottlenecks, enhance security, implement cost-savings measures, and accelerate software development. BMW Group uses generative AI to optimize its cloud infrastructure.

Accelerate vehicle technology innovation with generative AI-powered applications

Accelerate scene discovery for AV/ADAS feature innovation

Instead of scanning through hours of video images to find the scenes you need to train ML models for autonomous vehicles (AV) and advanced driver assistance systems (ADAS), you can use generative AI to easily search for scenes using natural language, like “pedestrians crosswalk rainy day.” With the ability to quickly find scenes critical for ML model training, engineers can spend more time on innovation to deliver vehicles and features into production more quickly.

Expedite and simplify vehicle diagnostics and repair

Expedite and simplify vehicle diagnostics and repair

Generative AI can expedite and simplify the way vehicles are diagnosed and repaired by enabling natural language interactions with an AI-powered assistant, making the process more intuitive and accessible for technicians. For example, instead of dealing with a fault code like "P0420," a technician could simply type, "The check engine light is on, and the vehicle is experiencing reduced fuel efficiency." The AI-powered assistant can analyze this description, cross-reference it with its knowledge base, and provide a detailed diagnosis for the technician to review and verify, along with step-by-step repair instructions, resulting in technicians resolving issues faster.

Get inspired

Generative AI is transforming Aumotive customers of all sizes.

AWS for Automotive Resources

Explore additional webinars, reports, and blogs looking at the potential of generative AI.

Using Generative AI to Revolutionize the Automotive Customer Experience

Why Generative AI enables a leap forward in the automotive customer experience 

How can generative AI remodel the automotive industry?

Richard Felton explores how generative AI is likely to shape the automotive industry, and how car manufacturers might be able to leverage the technology

Generative AI in Automotive & Manufacturing

A review of popular Generative AI use-cases, architecture options to support them, and learnings to date from current projects.

Generative AI AWS Partners for Automotive

Learn how AWS Partners are building solutions using Generative AI on AWS to boost productivity, build differentiated experiences, and innovate faster.

Discover Generative AI Competency Partners here.

Tools for building generative AI applications

Data as your differentiator

Build and scale generative AI applications

Most performant, low-cost infrastructure


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Leading industries are already using AWS Generative AI. Contact our experts to start your journey today.