Salesforce on AWS
Salesforce, Inc. (Salesforce), a leading customer relationship management (CRM) company, chose Amazon Web Services (AWS) as its primary cloud provider in 2016. Today, Salesforce and AWS have a global strategic relationship focused on technical alignment and joint development. Building on AWS storage, compute, and artificial intelligence (AI) solutions, Salesforce innovates and deploys new business applications, such as virtual call centers that empower high-velocity sales teams with Amazon Connect and AWS AI and machine learning (ML) services. Its customers can leverage the cloud and extend their CRM capabilities by securely connecting data and workflows across Salesforce and AWS. Salesforce spins up new regions in weeks instead of months, saves on infrastructure costs, stores and processes exabytes of data in a data lake, and creates billions of 360-degree customer profiles using AWS.
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Generative AI
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Data Protection
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Sustainability
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Enterprise Transformation
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Data Solutions
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Machine Learning
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Flexible Working
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Generative AI
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2024
How to Accelerate the Generative AI Revolution in Sales
Together with Salesforce, AWS is leveraging the integration of data and LLMs to drive sales effectiveness in its own operations. AI is powered by models from Amazon Bedrock (to build and scale generative AI applications with foundational models) and Amazon SageMaker (a fully managed infrastructure to build, train, and deploy FMs). AI generates account summaries for sales teams, enabling us to more quickly plan for customer meetings and more precisely tailor solutions and identify cross-selling and up-selling opportunities. Also, AI synthesizes an array of internal and external data sources (including SalesForce, usage, market research, web search, financial filings, and breaking news) into a consumable narrative of a customer’s needs, challenges, and growth potential. It also provides actionable recommendations and ML insights. Account teams using the summaries have been able to shave, on average, 35 minutes off customer meeting prep and generate 4.9% higher pipeline value.
2024Salesforce Einstein 1 Platform’s AI Journey with AWS
Salesforce has partnered with AWS to quickly and safely deploy generative AI capabilities across their application suite, leveraging services like Amazon SageMaker and Amazon Bedrock to enable capabilities like automated summarization and knowledge base search using large language models. This allows Salesforce customers to use natural language to interact with Salesforce applications in an integrated way. Learn from Bhavesh Doshi, VP AI Platform Engineering, Salesforce Einstein 1 Platform, how AWS AI/ML services are transformative for Salesforce's business.
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Data Protection
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2023
Helping Patients Access Personalized Healthcare from Anywhere Using Amazon Chime SDK with Salesforce
Salesforce wanted to help its life sciences customers improve healthcare access for patients, lower costs for services, and provide a connected, equitable experience. It also wanted to help healthcare teams garner a 360-degree view of patients. Using Amazon Chime SDK, the company built Salesforce Health Cloud: Virtual Care on AWS, which simplifies virtual appointments for patients and healthcare providers.
2022Salesforce Accommodates Data Residency and Deploys Hyperforce in 9 New Countries on AWS
Salesforce launched Hyperforce on AWS, a new infrastructure architecture that allows Salesforce to scale rapidly and securely using cloud partners like AWS. Using AWS, Salesforce was able to establish a presence in more countries and quickly accommodate data residency and data sovereignty regulations.
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Sustainability
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2023
Three Lessons on Building a Sustainable Business
In this blog, Patrick Flynn, senior vice president and global head of sustainability at Salesforce, shares his top enterprise sustainability lessons and discusses how the climate emergency offers opportunities to innovate and drive positive impact.
2022Working for Planet Earth with Salesforce on Fix This Podcast
Stream the Fix This by AWS podcast to hear how Salesforce builds on AWS to advance its sustainability goals and to further its sustainability mission through the customers it serves. Committed to leading by example in sustainable business practices, Salesforce is a signatory of The Climate Pledge co-founded by Amazon, and it is an AWS Partner and customer.
2021Salesforce Signs onto The Climate Pledge
In 2019, Amazon and Global Optimism co-founded The Climate Pledge, a commitment to reach the Paris Agreement 10 years early and be net-zero carbon by 2040. Now, hundreds of organizations have signed The Climate Pledge—including Salesforce—sending an important signal that there will be rapid growth in demand for products and services that help reduce carbon emissions. Salesforce has made climate action contractual by integrating climate provisions into supply chain contracts to help suppliers reduce their carbon emissions.
We’re committed to bringing the full power of Salesforce to create a sustainable future by accelerating the world's largest businesses to net-zero; sequestering as much as 100 gigatons of carbon through conserving, restoring, and growing one trillion trees; and energizing the ecopreneur revolution.”
Suzanne DiBianca
Chief Impact Officer, Salesforce
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Enterprise Transformation
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2023
Salesforce Makes Its Observability Platform More Scalable
Prior to migration, the observability platform was running in first-party data centers where it had availability issues due to capacity challenges, making it difficult to scale and onboard new services. To speed up the migration and offset the cost of maintaining on-premises infrastructure while migrating to the cloud, Salesforce used the AWS Migration Acceleration Program (AWS MAP).
2023Salesforce Transforms Skills to Cloud-Native with AWS Training
This article discusses Salesforce's partnership with AWS to train its workforce in AWS skills and cloud-native technologies, particularly in the context of the Hyperforce infrastructure redesign. Salesforce's three-tiered training strategy involves foundational learning, AWS Classroom Training, and experiential workshops, aiming to equip its technical employees with the skills necessary for the competitive software-as-a-service market. The article emphasizes the importance of AWS instructors in customizing training, addressing the industry's shift to "cloud-native" technologies, and measuring the impact on engineering intellectual confidence and overall workforce satisfaction.
2023Salesforce Migrates Its Marketing Cloud to AWS
Salesforce migrated its Marketing Cloud platform to AWS to scale .infrastructure rapidly and reduce costs. By moving hundreds of petabytes of data and thousands of microservices onto AWS services like Amazon Elastic Compute Cloud (Amazon EC2) and Amazon Elastic Block Store (Amazon EBS), Salesforce can now deploy new regions in weeks instead of months. By building on the global infrastructure of AWS, Salesforce can innovate faster on Marketing Cloud to meet changing customer demands.
2021Tableau Uses AWS to Scale Faster and Increase the Resiliency of Its SaaS Offering
Salesforce owns the data visualization software company and data analytics innovator, Tableau. When Tableau introduced Tableau Online, a fully managed software-as-a-service (SaaS) offering, it immediately experienced exponential customer demand. When the hybrid infrastructure of its data center could no longer support Tableau Online’s rapid growth and expanding global footprint, it created a pilot point of delivery module on a single cloud solution built on AWS. As a result, Tableau improved performance, scaled on demand, and reduced operating costs. The success of the pilot led Tableau to go all in on AWS for Tableau Online.
2021Salesforce Automates SaaS Application Connectivity
This episode of This is My Architecture explores how Salesforce Private Connect automates private, secured connectivity between AWS and Salesforce data centers with AWS PrivateLink and AWS Lambda, and how AWS Transit Gateway and Amazon Elastic Kubernetes Service can be used to manage connections and reduce network management.
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Data Solutions
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2023
Saving Millions without Sacrificing Performance of 100+ PB Data Lake Using Amazon S3 Intelligent-Tiering with Salesforce
Learn how Salesforce, a cloud software company, reduced costs without sacrificing the performance of its 100+ PB data lake using Amazon S3 Intelligent-Tiering.
2023Salesforce Uses AWS Services to Help Customers Deliver AI-Optimized Interactions at Scale
Salesforce created a “Bring Your Own AI Model” capability using an integration with Amazon SageMaker that drastically reduces the operational burden to maintain and use AI. Salesforce accesses different large language models (LLMs) from Amazon Bedrock to help customers harmonize data and deliver meaningful AI-optimized interactions at scale.
2022Salesforce Customer Data Platform uses AWS DataSync’s Cross-Cloud Feature to Deliver Personalization
Salesforce’s Customer Data Platform (CDP) strives to connect all your customer data at scale to provide you with a complete view of your customers' experience and activity. Hear from Randy Boutin, GM of AWS DataSync, and Raveendrnathan Loganathan, SVP of Engineering at Salesforce, on how Salesforce partnered with AWS to leverage the cross-cloud data migration capability of AWS DataSync that securely moves data between Google and AWS. AWS DataSync simplifies and accelerates secure data migrations to, from, and within AWS so that you can move your data where you need it most. Together, Salesforce and AWS worked to create a solution so that Salesforce’s customers have the data that they need wherever they need it.
2022Salesforce UIP Uses Amazon EC2 Spot Instances to Reduce Data Processing Times by More than 90% and Save Over $1 Million Monthly
The Unified Intelligence Platform Team (UIP) of Salesforce manages a petabyte-level data lake, and it was looking to innovate the analysis and processing of data, with an eye toward cost savings and greater efficiency. Using AWS for a mix of instance-provisioning models from Amazon Elastic Compute Cloud (Amazon EC2), which provides secure and resizable compute capacity for virtually any workload, the UIP Team was able to build a scalable, elastic compute infrastructure.
2022Salesforce Uses AWS to Run Salesforce CDP
Muralidhar Krishnaprasad, Salesforce EVP of engineering, describes how the company creates a single source of truth for customer data in the company's Customer Data Platform (CDP), utilizing AWS services like Amazon EMR, Elastic Kubernetes Service (Amazon EKS), and AWS DataSync to provide marketers with a detailed view of their consumers and improve business outcomes.
2021Salesforce Customer Data Platform Unifies Exabytes of Consumer Data on AWS
Salesforce brings customer data together in a customer data platform (CDP) to provide marketers with a detailed view of their consumers. Building on AWS, Salesforce processes exabytes of data, resolves known and anonymized customer identifiers into highly accurate user profiles, and delivers audience segments across activation channels. Muralidhar Krishnaprasad, senior vice president of engineering at Salesforce, discusses how the company uses various types of compute resources available such as Amazon EC2 and Amazon EC2 Spot Instances, to leverage the right service it needs to scale efficiently, achieve reliable performance for its data platforms, and save on costs.
With AWS, we can spin up new regions and data centers in weeks—not months or years.”
Muralidhar Krishnaprasad
Senior Vice President of Engineering, Salesforce
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Machine Learning
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2024
Salesforce Data Cloud Integrates with Amazon SageMaker
Salesforce Data Cloud is a customer facing, real-time data lake that gives enterprises a 360 view of their customer's engagement with their brand. Bobby Brill, Sr. Director of Product at Salesforce shares how Salesforce's 'Bring your own AI' integration with Amazon SageMaker enables organizations and their data scientists to use Amazon's cloud machine learning platform directly with data from Salesforce Data Cloud to build new AI models tailored to the unique needs of their business, and use them in real time across the Salesforce platform.
2021AWS and Salesforce Announce Expansive Partnership to Unify Developer Experiences and Launch New Intelligent Applications
AWS and Salesforce announced a significant expansion of their global strategic partnership that will make it simple for customers to use the full set of Salesforce and AWS capabilities together to quickly build and deploy powerful new business applications that accelerate digital transformation. Salesforce will also embed AWS services for voice, video, AI, and ML directly in new applications for sales, service, and industry vertical use cases.
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Flexible Working
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2020
Keeping Organizations Running During COVID-19
Salesforce and AWS help service agents stay connected with customers during the COVID-19 pandemic—and beyond—with Amazon Connect.
About Salesforce
Founded in 1999, Salesforce is a global leader in CRM that enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, voice, and artificial intelligence technologies, and platforms including Slack, MuleSoft, and Tableau, to connect to their customers in a whole new way. Since 2016, AWS is Salesforce’s primary cloud provider. AWS and Salesforce have a global strategic relationship focused on technical alignment and joint development. Salesforce is part of the AWS Partner Network and is a signatory of The Climate Pledge.
