As consumers prioritize convenience and availability over brand loyalty, AWS can help CPG companies create meaningful consumer engagement with technologies developed and market-tested over the last two decades.
Build Great Brands Consumers Love
How CPG companies can use AWS to personalize brand experiences and drive consumer loyalty
Benefits
Improve consumer engagement while protecting privacy
AWS helps CPG companies maximize advertising effectiveness, improve loyalty, and drive revenue by creating an integrated consumer experience. With advanced analytics, you can personalize interactions and drive efficiencies across all marketing activities—while protecting your consumers’ privacy.
Featured solutions
Skai - Kenshoo eCommerce
With Kenshoo Ecommerce, the leading Amazon advertising platform, vendors, sellers and brands can create, manage, forecast and optimize Amazon Sponsored Ads campaigns at scale. Take Amazon advertising to new heights and understand your products like never before.
Treasure Data CDP
Treasure Data combines customer data across data silos to build a complete view of every customer, builds audience segments that can be activated across marketing channels, and predict likelihood of customer churn, purchase, click, or conversion.
Anaplan Trade Promotion Management
With Anaplan, you can optimize trade promotion management by collaboratively planning at aggregate and detailed levels, and easily add promotions, campaigns, and products without delay. Empower promotion planners to adjust flexible models and calculations to match your evolving needs.
Solutions by use case
Advertising Optimization & Insights
Compare the effectiveness and value of their advertising spend.
Consumer 360
Consolidate and use data so to better execute advertising, next best action, category management, and merchandising.
Trade Promotion Management
Optimize trade spend and focus investments on trade promotions that help meet revenue growth goals.
AWS services
Customer stories
We work with the industry’s leading consumer packaged goods (CPG) companies—innovators and pioneers—who expect more from their technology partners and know that great experiences speak louder than words. Learn more about the exciting ways CPG companies are leading their customer journeys with AWS.
adidas AG engages consumers with data streaming, AI, and ML
This global athletic brand wanted to use mobile apps to engage more closely with consumers. With AWS development services, adidas can deploy applications 40X faster, and it uses data streaming, ML, and AI to power consumer engagement initiatives.
Loyalty Lab processes client data faster with ML
Nu Skin cut IT spending nearly in half with AWS infrastructure services
This popular multi-level marketing personal care brand transformed its IT infrastructure with AWS cloud solutions to achieve its customer-first strategy. The company reduced its IT TCO by 43% while enhancing customer experiences.
Under Armour scales to meet user demand with Amazon EC2
Under Armour needed a flexible IT infrastructure to manage its high growth Connected Fitness platform. With Amazon EC2, Under Armour’s fitness app can dynamically scale to accommodate more than 180 million global users.
Elite delivers video content at scale with Amazon CloudFront
Because of COVID-19 lockdowns, Elite needed to quickly scale its infrastructure to deliver training videos to its cyclist customers. Using a suite of AWS services, Elite was able to respond to the recent unpredictability of its online traffic while lowering costs.
Innovate with key CPG industry partners
Discover purpose-built solutions and services from an expansive network of industry-leading AWS partners specializing in consumer experience and engagement.
Treasure Data offers an enterprise Customer Data Platform that balances privacy and data to power great customer experiences in marketing, service, and sales.
Twilio Segment offers a customer data platform (CDP) that helps consumer brands collect, clean, and control your customer data.
An Enterprise CDP, Amperity accelerates the way brands identify, understand, and connect with their customers by leveraging AI to deliver a comprehensive and actionable Customer 360.
Sprinklr helps the world's biggest companies make their customers happier across 30+ digital channels—using industry-leading AI to create insight-driven strategies and better customer experiences.
Capillary Technologies provides cloud-based omnichannel customer engagement solutions powered by AI, to give consumer brands a 360° single view of their consumers and drive highly personalized experiences.
Algonomy CDP delivers actionable algorithms and personalized engagement, to help CPG brands impact every aspect of their business, from supply chain management and merchandising, to marketing and customer engagement.
AWS CPG Consulting Partners
Our network of AWS Service Partners help CPG brands transform their customer engagement.
AWS and Deloitte empower CPG companies to transform their business, innovate faster, and grow ahead of the curve by combining cloud technologies with deep experience.
Merkle helps brands transform their organization using data, analytics, and technology to create meaningful, personalized customer experiences.
Sigmoid’s customer analytics solutions provide CPG brands and retailers with detailed insights to carry deep data-driven segmentation and improve customer engagement.
Fractal Analytics helps power every human decision in the enterprise by bringing analytics & AI to the decision-making process.
AWS Marketplace
Twilio Segment offers a customer data platform (CDP) that helps consumer brands collect, clean, and control your customer data.
Amperity enables brands to manage customer data, gain new customer insights, and offers the tools to turn customer intelligence into personalized customer experiences that create brand loyalty and competitive advantage.
Peak's Decision Intelligence platform helps CPG companies to gain a unified view of product metadata, transactional, customer, and supplier data.
Tealium Segment CDP provides companies with the data foundation that they need to put their customers at the heart of every decision.
Resources
See related technical guides, solution briefs, blogs, and much more.
Improve the customer experience
Coca-Cola Freesytle marketing uses AWS to drive value with touchless pouring for custom drinks.
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