“In the Election program, we have produced 30,000 news content produced in 2 hours, this content is produced as RTVE produces: leaded by our journalists, with our language, with our values, with our ideas”
Pere Vila
Technology strategy director, RTVE
RTVE, the public broadcaster in Spain, has been harnessing artificial intelligence (AI) since 2018 to deliver quality services to the millions of people across the country. Its latest project—using Amazon Web Services (AWS) AI tools, such as Amazon SageMaker—successfully generated 30,000 pieces of content in 2 hours as part of RTVE’s coverage of the 2023 Spanish general election.
By automating the creation of graphics and text and using conversational AI with voice recognition to synthesize speech, it personalized content for the 4,500 less populated municipalities across Spain, mainly in rural areas. Pere Vila, technology strategy director at RTVE, says the broadcaster is looking forward to greater generative AI innovation to provide quality radio and television services using AWS in the coming years.
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