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Generative AI Customer Stories

Explore how customers are unlocking value with generative AI on AWS

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Innovating with generative AI across industries

From finance to travel to software and internet, customers are enhancing employee productivity, transforming customer experiences, and optimizing business processes with generative AI. Watch to see how Adobe launched the Firefly family of generative AI models—including models that generate high-quality imagery, graphics, illustrations, designs, layouts, documents, marketing assets—in just 9 months.

Customers of our own AI tools

Learn more about Amazon's AI story

AWS empowers sales teams to use solution built on Amazon Bedrock

Prime Video rolls out personalized streaming experience

Amazon Pharmacy Increases Forecast Accuracy Using AWS Supply Chain

Amazon Music launches new AI-powered feature making it easier to discover podcasts

More ways customers are harnessing generative AI on AWS

Media & Entertainment

Lonely Planet

Transforming 50 years of travel books into personalized digital guides in seconds using Amazon Bedrock

Software & Internet

BrainBox AI

Revolutionizing facility management with its AI virtual assistant, ARIA, built on Amazon Bedrock

Software & Internet

Smartsheet

Using Amazon Q to empower Smartsheet employees and streamline knowledge sharing to enhance their offering

Media & Entertainment

PGA TOUR

Creating dynamic fan engagements and providing broadcasters with near real-time commentary using generative AI

Media & Entertainment

Bundesliga

Deutsche Fußball Liga leverages AWS's cutting-edge AI capabilities to revolutionize fan engagement, media production, and data services

Bayer Crop Science

Scaling regenerative agriculture and empowering data scientists to innovate faster using generative AI

Software & Internet

Krikey AI

Accelerating creative production pipelines with Amazon SageMaker and empowering anyone to animate talking 3D avatars in minutes

Software & Internet

NinjaTech AI

Autonomously handling complex, everyday tasks using generative AI at 80% cost savings compared to GPU

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