Drive efficiency, enhance customer engagement, and accelerate innovation with generative AI. AWS for Retail and Consumer Goods, along with our partners, offer the infrastructure, models, and applications you need to transform your business.
Where generative AI can add value to Retail and Consumer Goods
Companies are investing in ways to leverage generative AI that support customers, products, employees, and IT. Explore some of the top use cases below:
Deliver hyper-personalized customer experiences
Generate engaging subject lines, email copy, and content to create personalized campaigns unique to each recipient based on thematic connections between past purchases and recommended items.
Accelerate product development
Develop innovative products, ensure product accuracy online, and reduce time to market
Improve employee productivity
Make better decisions using employee assistants to easily find accurate information and get answers
Increase IT effectiveness
Write code faster and with fewer errors with generative AI code suggestions
Explore and learn
Adidas and Traeger Grills power data visualization with generative AI
See how Adidas and Traeger Grills are the latest consumer goods companies to tap into generative AI on AWS.
Accelerate innovation with generative AI
Learn how you can use generative AI to elevate experiences, improve insights, streamline operations, and more in this new ebook.
4 steps to achieving an actionable generative AI strategy
View the infographic to learn how you can use generative AI to support customers, products, employees, and IT.
Get Inspired
Hear from AWS experts on how generative AI is transforming the industry
How to go from data to insights with generative AI
Discover why generative AI is so powerful
Learn how generative AI can influence financial performance
Reshaping Smart Stores with generative AI
How brands can activate use cases with Amazon Bedrock
How the future of fashion will become more personal with generative AI
Discover more customer success stories: Retail | Consumer Goods ›
How to go from data to insights with generative AI
Discover why generative AI is so powerful
Learn how generative AI can influence financial performance
Reshaping Smart Stores with generative AI
How brands can activate use cases with Amazon Bedrock
How the future of fashion will become more personal with generative AI
Discover more customer success stories: Retail | Consumer Goods ›
Retail and Consumer Goods Resources
Explore the potential of generative AI
Generative AI’s role in transforming online retail
Explore Mercado Libre’s innovative use of AI to reshape online retail
Discover what IDC Retail analysts consider the most relevant AI-enabled use cases
Understand speed of adoption and how to deliver business outcomes
Generative AI accelerates customer understanding
Learn how The Very Group uses generative AI to improve customer experiences
How adidas is using Amazon Bedrock
"We were excited to be part of the Amazon Bedrock preview and get our hands on the service. Bedrock quickly became a highly valued addition to our generative AI toolkit, allowing us to focus on the core aspects of our LLM projects, while letting it handle the heavy lifting of managing infrastructure. Using Bedrock, we have developed a generative AI solution that gives the community of adidas engineers the ability to find information and answers from our knowledge base through a single conversational interface, covering everything from getting started to highly technical questions.”
Daniel Eichten, VP of Enterprise Architecture, adidas
How adidas is using Amazon Bedrock
"We were excited to be part of the Amazon Bedrock preview and get our hands on the service. Bedrock quickly became a highly valued addition to our generative AI toolkit, allowing us to focus on the core aspects of our LLM projects, while letting it handle the heavy lifting of managing infrastructure. Using Bedrock, we have developed a generative AI solution that gives the community of adidas engineers the ability to find information and answers from our knowledge base through a single conversational interface, covering everything from getting started to highly technical questions.”
Daniel Eichten, VP of Enterprise Architecture, adidas
Generative AI Partners for Retail and Consumer Goods
Discover how AWS Partners empower businesses to innovate with generative AI
Tools for Building Generative AI Applications
Generative AI-powered Applications
Get Started
Leading industries are already using AWS Generative AI. Contact our experts to start your journey today.