Provide compelling digital shopping experiences across channels to attract more customers, increase sales and flawlessly deliver.
AWS joins the MACH Alliance
Learn why AWS joined the MACH alliance to help create a common e-commerce architecture to give more freedom to retailers mix and match solutions, deliver new features, and build a great customer experience.
Benefits
Improve your customer’s digital experience
With AWS, you gain access to the technology, experience, and services of the world leader in cloud, ecommerce, and retailing innovation. We help you migrate your existing ecommerce systems to the cloud and take advantage of everything AWS has to offer: modern, cost-effective cloud services, agile ecommerce technologies, and innovative strategies for attracting new customers.
Featured solutions
Guidance for Immersive Retail on AWS
Use spatial computing to make 3D product images. Upload images to AWS, store the image, validate the image, and use AWS services to maintain metadata about that image.
Guidance for Livestreaming for Retail on AWS
Livestream product reviews with interactive chat and push auto-discovered product data to viewers.
Guidance for Web Store on AWS
Build a headless e-commerce web application with core capabilities – including search, personalization, marketing, fraud detection, customer authentication, location services, and chatbots.
AWS services
Customer stories
We work with the industry’s leading retail companies - innovators and pioneers - who expect more from their technology partners and know that great experiences speak louder than words. Learn more about the exciting ways retail companies are leading their customer journeys with AWS.
Pomelo Fashion enhances shoppers’ experience and increases revenue
Pomelo Fashion, a global fashion ecommerce service, leverages Amazon Personalize to customize user experiences, improve the discoverability of new items, and boost sales.
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SHOPLINE buys time and new customers with serverless on AWS
Learn how SHOPLINE, an omnichannel smart commerce platform, adopted the modern technology of containers on AWS to quickly scale its business and infrastructure while minimizing cost.
BigBasket grows bigger with 400,000 daily orders on AWS
By building its infrastructure on AWS and taking advantage of AWS Enterprise Support, BigBasket, an online grocery market in India, has been able to scale from 250,000 daily orders to 400,000 in eight months.
Waitrose rises to pandemic challenge and amazes customers with AWS
Waitrose, a grocery brand, implemented its move to AWS to enable its online grocery service to accommodate spikes in customer grocery orders, launch software updates, and respond to real-time customer behavior when developing new features.
Zappos creates breakthrough customer experiences using AWS
Zappos, an ecommerce brand, uses analytics built on AWS technology to personalize search results for individual users without noticeable latency, achieving higher search-to-clickthrough rates and reducing return rates.
The CTO Guide to Ecommerce Architectures: People, Process, and Technology
Innovate with key industry partners
Discover the latest AWS Partner solutions for your digital commerce journey through the AWS Partner Network Retail Competency and AWS Marketplace.
VTEX offers direct-to-consumer (DTC) solution on AWS for large enterprises to quickly and easily launch ecommerce sites and experiences to sell directly to consumers.
Ultra Commerce’s fully integrated platform features built-in OMS, CMS, and PIM, providing a seamless end-to-end customer experience and helps customers grow their online business.
ViSenze power visual commerce at scale for retailers and publishers. The company delivers intelligent image recognition solutions that shorten the path to action as consumers search and discover on the visual web.
Cloudinary empowers brands to deliver visual-first experiences that engage and convert. It’s cloud-based solutions allow brands to focus on delivering optimal digital experiences faster.
Adobe Commerce, powered by Magento, offers flexible ecommerce solutions with a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences.
Namogoo contractually guarantees ecommerce websites a minimum 1.5% conversion uplift, which is proven in a free trial by preventing unauthorized ad injections to shopper’s browsers.
AWS Service Partners
Our network of AWS Service Partners offers strategy and deployment services to retail brands to accelerate digital transformation and innovation.
Accenture retail technology helps marketing companies out maneuver uncertainty by innovating around industry-specific functions and capabilities to provide clients with speed-to-value.
Infosys helps customers discover, evaluate, and integrate software, services, and processes that help reimagine the enterprise value chain in the cloud and deliver fast time to value.
Deloitte retail technology helps to mobilize data and insights to optimize customer experiences, create operational efficiencies, improve product pricing, and inform management decisions.
Pivotree is a leader in frictionless commerce with expertise in digital commerce, data management, and supply chain solutions.
AWS Marketplace
Retail solutions from AWS Partners are also available on AWS Marketplace, a digital catalog of third-party software, services, and data that makes it easy to find, buy, deploy, and manage software on AWS.
TIBCO fuels digital business by enabling better decisions and faster, smarter actions through the TIBCO Connected Intelligence Cloud.
VTEX offers direct-to-consumer (DTC) solution on AWS for large enterprises to quickly and easily launch ecommerce sites and experiences to sell directly to consumers.
Namogoo offers a solution for e-commerce and other online enterprises to prevent customer journey hijacking and helps uncover privacy and compliance risks that can come from the use of third and fourth-party ad vendors.
Cloudinary offers a cloud-based service that provides an end-to-end image management solution including uploads, storage, manipulations, optimizations and delivery.
Resources
See related technical guides, solution briefs, blogs, and much more.
How to implement a digital commerce strategy in retail
Consumer behaviors are shifting, and many retailers are trying to figure out where to invest money and effort to grow their brands. Our recommendation: Begin your digital commerce journey with these steps in mind.
A Short History of Digital Commerce and Five Trends to Watch in the Next Decade
Dive into the history of digital commerce and find out our predictions on what’s next—and how you can plan for the future.
How to Deliver Headless Commerce in Retail
Every retailer wants to provide the best possible shopping experience and reduce friction. And that means seamlessly integrating all your channels for an omnichannel experience. To maximize results, retailers need to understand these underpinning technologies.
The Path to Trustworthy Ecommerce: Fraud Prevention and Customer Satisfaction
For many ecommerce retailers, balancing fraud prevention and frictionless user experiences can be challenging. Find out why Omnyex uses Amazon Fraud Detector to secure their ecommerce platform and maintain exceptional customer experience.
The CTO Guide to Ecommerce Architectures
CTOs often mention two core capabilities of ecommerce architectures: the ability to innovate and the effort to integrate. Learn more about the four primary types of ecommerce architectures using our innovation vs. integration two-by-two matrix.
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