adidas on AWS
The largest sportswear manufacturer in Europe and multibillion-dollar brand, adidas and its three-stripe logo are recognized around the globe. Established in 1949, the company is driven by the belief that sports has the power to change lives. Its mission today is to build a digital foundation to increase agility and deliver superior products and experiences to adidas customers. Using Amazon Web Services (AWS), the athletic apparel designer and retailer is accelerating enterprise-wide transformation. It is developing and deploying applications 40-times faster, improving business operations by automating enterprise resource planning (ERP) using AWS for SAP, and making innovation an everyday event for its fitness tracking subsidiary Runtastic.
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Business Transformation
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Data and Analytics
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Migration
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Continuous Innovation
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Business Transformation
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2024
adidas Centralizes Global Core Business Operations through Innovative ERP on AWS
adidas is on a mission to transform global operations by building new, scalable IT infrastructure and next-generation enterprise resource planning (ERP) in the cloud. It uses SAP S/4HANA on AWS and AWS for SAP to automate its core ERP systems, streamlining business processes and positively impacting internal teams as well as customers.
2023AWS re:Invent 2023 | How adidas Revolutionizes Digital Systems to Fuel a Thriving Business
Daniel Eichten, vice president of enterprise architecture at adidas, talks about how the company keeps its heart, brain, and body performing like an athlete at their best. Find out more in this in-depth presentation of the adidas architecture on Amazon Web Services (AWS)—covering SAP, data analytics, and ecommerce at scale.
We are shaping the future of the heart and soul of our company […] We trust AWS to go through the journey with us as we get to each next round and complete the race.”
Dominik Meier
Senior Director of Platform Engineering, adidas
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Data and Analytics
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2023
AWS re:Invent 2023 | Data Drives Transformation: Data Foundations with AWS Analytics
Data analytics, says adidas vice president of platform engineering Paul Vassu, isn’t just about helping the company transform operations, ranging from product creation and design to enterprise resource planning and ecommerce. It’s about purpose. In this case, how soccer players, coaches, and teams can make meaningful performance improvements by tracking five key metrics using adidas TEAM FX.
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Migration
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2023
AWS re:Invent 2023 | Architecture-Led Portfolio Migration and Modernization
The path to enterprise transformation requires a structured approach to migration, says Daniel Eichten, vice president of enterprise architecture at adidas. In this presentation at AWS re:Invent 2023, he talks about the seven Rs, and how adidas applies these to assess applications’ readiness for migration—and modernization—success.
2022Runtastic Saves €300,000, Stays on Track for Growth Using AWS
Fitness tracking provider and adidas subsidiary Runtastic migrated to AWS to support growth and better serve its tens of millions of users worldwide. By participating in the AWS Migration Acceleration Program (MAP) and using services such as Amazon CloudFront, it has reduced latency, saved more than €300,000, and enhanced the reliability and functionality of its fitness app.
Migrating to AWS improved performance in overseas markets without us having to build new data centers abroad. This has also freed staff to innovate and enhance our products.”
Armin Deliomini
Head of Infrastructure, Runtastic
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Continuous Innovation
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2019
adidas Chooses AWS to Drive Mobile Innovation
Markus Rautert, vice president of platform engineering and architecture at adidas, takes the stage at the AWS Summit in Berlin to talk about how AWS helps the company engage with consumers. With its big data platform running on AWS, the sportswear manufacturer has the scale and flexibility to build high-quality analytical applications 40-times faster. This gives a significant boost, says Rautert, to his team’s most important key performance indicator: customer happiness.
About adidas
Global business adidas has been designing and manufacturing athletic footwear, apparel, and accessories for more than 70 years. It is the largest sportswear manufacturer in Europe and the second largest in the world.
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