Organizations in the Consumer Packaged Goods (CPG) industry have access to more digital information than ever before, but data silos can keep this information isolated. Data Lake solutions on AWS centralize all types of information into data lakes, enabling businesses to increase flexibility, improve scalability, and reduce the need for data modeling. With Data Lake solutions on AWS, CPG teams can simplify access to data and take advantage of machine learning opportunities that can ultimately help with near-real-time decision analytics.